The above image will set the tone for this entire blog and the posts to come. It will reflect the issues being talked about as well as the nature of the techniques used to shock an audience. This particular advert talks about rape in a very blunt way. The use of text is very bold; immediately capturing and audiences attention. But the main point of interest for this advert is the use of the legs and the womens underwear pulled down. Its a very aggressive image especially as she is on a toilet floor. The main point this advert is trying to bring forward is that alcohol will effect your judgment, using rape as a very extreme example.