Contrasting narratives & Choice

The most interesting aspect about this ad is the way it contrasts the two scenarios and tells you that you have a choice ‘What would you do diffrently’ is what really sticks with an audience after the advert finishes. It urges you to make the right choice as you aren’t given a 2nd chance like in the advert.

There are two aspects to consider in these adverts which makes them ‘stick’ with an audience. Firstly the way they set up a potential scenario, it happens or is prevented and the story acts as a moral tale to some extent. For example this one the two contrasts of what ‘could’ happen. It tries to communicate the simple message of choice.

And secondly the final ‘word’ of the ad which is meant to stick with an audience, this acts as the overall theme of the ad and is designed to stay with the audience. Examples could be ‘you have a choice, make the right one’, ‘whats it gonna be’, ‘how would you do it differently’ all of these have an impact on the audience after the terrible event has happened. These simple statements act as the punch line to the ad, the ‘low blow’. This is something i need to work for my final piece, a simple moral message that will be effective!